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Webinars

Spotlight series: Launch of the 2021 Research Effectiveness Award

Time to revisit the Award Winners from 2020 while we open the call for proposals 2021! The ESOMAR Research Effectiveness Award showcases the very best in demonstrating how market or social research has had substantial commercial and/or societal...

Catalogue: Webinars 2021
Authors: Thomas Troch, Finn Raben, Greg Morris, Derick Davidson
April 28, 2021

Research papers

Are we getting worse at political polling?

The accuracy of polling has been under the serious spotlight over the last couple of years. This paper is a summary of analysis conducted on an international database of 31310 polls from 473 elections and voting events across 40 countries around the...

Catalogue: Congress 2017: Visionary
Author: Jon Puleston
Company: Kantar
September 3, 2017

Magazines

Research World (May/June 2011)

In this issue we look at research effectiveness and the skills needed by researchers now and in the future.

Catalogue: Research World 2011
Author: ESOMAR B.V.
June 15, 2011